The move will mark a significant step in noon’s growth journey since its successful launch in Saudi Arabia and the United Arab Emirates just over a year ago. As it prepares to enter its third regional market, noon promises to bring customers in Egypt more choice, affordability, and convenience across a wide range of products including electronics, fashion, beauty, infants, and homeware including kitchen appliances, as well as free and fast delivery and free returns. Customers in Egypt are welcome to try noon’s offering via desktop or app, shopping across a wide range of products at incredible prices, during this initial test period.
The noon Egypt is based in Smart Village, Cairo’s technology and innovation led business district, and the team on ground is currently in the testing phases prior to the official launch. The e-commerce platform also has a fully operational Customer Fulfilment Centre (CFC) in Greater Cairo’s Abu Rawash area, with plans to include five additional CFCs to ensure service to all cities and governorates is quick and efficient.
“E-commerce is still relatively new in Egypt, and noon has the opportunity to help shape a digital marketplace perfect for the country with this beta launch. We’re so excited to start building strong relationships with the local retail community and customers, supporting Egypt’s growth and entry into e-commerce,” said Mohamed Alabbar, founder of noon.
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